May 19, 2025
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web
How do you gamify
learning without losing the learning?
We talk with Bram about designing Minecraft-powered learning
experiences that actually
work. From working with NASA to teaching democracy through
play, he reveals how chunking content, building tutorials, and
collaborating with subject matter experts creates game-based
learning that sticks.
Bram Wulteputte is a Co-founder and the Head of Education at Shapescape, a company merging education with the immersive world of Minecraft. With years of experience in games and gamification, Bram has built educational experiences that don’t just engage—they inspire. Through Shapescape’s partnership with Minecraft Education, he’s been shaping unique content that bridges fun and learning, resonating with audiences around the globe. From guiding strategy to developing immersive curriculums, Bram has hands-on insights into how gamification can unlock new dimensions in both education and business.
Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
Guest Links and Info
Website: shapescape.com/education
LinkedIn: Bram Wulteputte
X/Twitter: @BramWulteputte
Links to episode mentions:
- Proposed guest: Justin Edwards (from Minecraft Education)
- Recommended book:
- The Anxious Generation by Jonathan Haidt
- Start With Why by Simon Sinek
- Favorite game:
Lets's do stuff together!