May 25, 2026
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD
Episode Summary
Rob breaks down why the most durable loyalty has almost nothing to do with points, contrasting a typical airline miles program with a neighborhood barber who keeps a customer for ten years...
May 18, 2026
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD
Episode Summary
Victoria Ichizli-Bartels, author of fourteen books on gameful living and coiner of the term "self-gamification," explores how the role of the tabletop RPG game master maps onto the...
May 11, 2026
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD
Episode Summary
Tetiana Kobzar, product designer with 18 years of experience and creator of the Comportance Framework, joins Rob to share how behavioral design turns clinical and educational software...
May 4, 2026
Don't experiment on your own revenue with broken game mechanics. Get our guide "Core Drives in the Wild" to learn how to apply real behavioral science to your product: professorgame.com/WildCD
Most apps lose 77% of their users within the first three days because they treat onboarding like a tax audit instead of a...