Jun 8, 2026
Get the free Core Drives in the Wild guide, behavioral design applied to real corporate cases: professorgame.com/WildCD
Episode Summary
Rob breaks down why enterprise AI adoption stalls even with paid licenses and training, while a group of students beat a locked, proctored exam with ChatGPT and no support at all....
Jun 1, 2026
Get the free Core Drives in the Wild guide and see behavioral design applied to real products and services: professorgame.com/WildCD
Episode Summary
Eleanor Ross, Creative Director at Expert Theory and one of the youngest recipients of the National Training and Simulation Association's Top Under 40 award, breaks down...
May 25, 2026
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD
Episode Summary
Rob breaks down why the most durable loyalty has almost nothing to do with points, contrasting a typical airline miles program with a neighborhood barber who keeps a customer for ten years...
May 18, 2026
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD
Episode Summary
Victoria Ichizli-Bartels, author of fourteen books on gameful living and coiner of the term "self-gamification," explores how the role of the tabletop RPG game master maps onto the...
May 11, 2026
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD
Episode Summary
Tetiana Kobzar, product designer with 18 years of experience and creator of the Comportance Framework, joins Rob to share how behavioral design turns clinical and educational software...