Aug 17, 2020
Nick Yee is the co-founder and analytics lead of Quantic Foundry. For over two decades, he has conducted and applied research on the psychology of gaming and virtual worlds using a wide variety of methods. At Stanford University, he used immersive virtual reality to explore how avatars can change the way people think and behave. At the Palo Alto Research Center (PARC), he applied social network analysis and predictive analytics to examine large-scale World of Warcraft data. He was a senior research scientist in Ubisoft's Gamer Behavior Research group where he combined data science and social science methods to generate actionable player insights for different game development teams. At Quantic Foundry, he leads the research and development of new tools for analyzing the motivations of game audiences, and leverages these tools to provide actionable insights for game design and marketing. He is the author of "The Proteus Paradox: How Online Games and Virtual Worlds Change Us—And How They Don't".