Mar 30, 2026
Wondering if Octalysis fits your challenge? Quick intro chat → professorgame.com/chat
Most companies rely on traditional design thinking to build their products. That assumption is exactly why their retention rates flatline. In this episode, Rob Alvarez sits down with Joris Beerda, CEO of The Octalysis Group, to...
Mar 23, 2026
Don't experiment on your own revenue with broken game mechanics. Get our guide "Core Drives in the Wild" to learn how to apply real behavioral science to your product: professorgame.com/WildCD We dismantle the myth that simply adding points, badges, and leaderboards will fix a broken product. We explore why...
Mar 16, 2026
Have a product challenge around retention? Quick intro chat → professorgame.com/chat
Leif Sorensen reveals why most corporate learning games fail. We discuss the "magic powder" fallacy, where companies try to cram too many behavioral frameworks into a single experience. Leif breaks down his process for building...
Mar 9, 2026
If you’re implementing AI and want to realize that promised ROI, let’s see if Octalysis fits → professorgame.com/chat
Breaking down why most AI projects fail despite being technically flawless. The problem isn't the code; it’s the lack of behavioral design. By applying the Octalysis Framework, we see how to move...
Mar 2, 2026
I’ve interviewed hundreds of experts and now lead Engagement
Strategy (EU) at TOG.
If you want help applying this, start here: professorgame.com/chat
Can a leader truly be effective without ever presenting a single slide? Clark Aldrich returns to the show to dismantle the "expert-led" model of management and...