Jul 13, 2026
Want a sharper read on motivation design? Get the free Core Drives in the Wild guide, real cases decoded through this exact framework, one short email a day: professorgame.com/WildCD
Episode Summary
Rob argues that Black Hat motivation, the urgency and scarcity most designers treat as the villain, is the on-ramp that...
Jul 6, 2026
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD
Episode Summary
Michael Lukich, a marketing analytics leader with more than 20 years across consulting, data, and strategy, explains why the fix for a struggling team is almost never more effort. He walks...
Jun 29, 2026
Get the free Core Drives in the Wild guide, behavioral design applied to real products, with one real-world example in your inbox each day: professorgame.com/WildCD
Episode Summary
Rob breaks down why disconnecting on vacation is so hard for driven people, and why it is a motivation problem rather than a willpower one....
Jun 22, 2026
These engagement failures, and how to fix them, map directly onto the Octalysis Core Drives. Get the free Core Drives in the Wild guide: professorgame.com/WildCD
Episode Summary
Rob breaks down why Amazon shut down KiroRank, the internal leaderboard that scored staff on raw AI usage on its Kiro developer platform. He...
Jun 15, 2026
Struggling with retention, churn, or adoption in your product, service, or program? Get the free Core Drives in the Wild guide and see how to apply real behavioral design to your engagement: professorgame.com/WildCD
Episode Summary
Alan Yeats, CEO of Pocket Sized Hands, a co-development game studio in Dundee, Scotland,...